So, we popped up in Detroit this holiday. I'm sure you've seen our excitement on twitter, facebook, instagram, our blog, my facebook, a smoke signal, the billboard we put up on I-94 (ok, we didn't put up a billboard, but it's definitely going on my bucket list), or if you had a pulse and were standing next to me on a street corner. You know, all of the normal communication venues.
When we decided to do The Pop Up, it was really important to share the elements that make the RPS brand unique with Detroit and also maintain some consistency across all locations. Our favorite things like the logo, chalkboard hand-lettering, and our message of "Saving the Handwritten Note" and "Celebrate Everything", were on our must have list for branding in Detroit, as they are elements shared in both Tecumseh & Ann Arbor.
After much collaboration in Ann Arbor with Molly Jacques when we opened in 2012, we came up with a general feel of the signage. In Detroit, our teammate Kristen Drozdowksiput her own spin and personality on the lettering and it turned out beautifully. We decided to focus on our social media & introducing ourselves to Detroit and we're beyond amazed at what Kristen came up with!
[caption id="attachment_330" align="aligncenter" width="638"] The lettered Detroit, Ann Arbor & Tecumseh Kristen created for window signage and our Detroit Logo![/caption]
[caption id="attachment_337" align="aligncenter" width="2016"] What's up Detroit signage by Kristen![/caption]
[caption id="attachment_336" align="alignnone" width="792"] We're loving this "Let's Be Friends" wall! We've left a bucket of chalk and are acquiring everyone's social handles! It's so much fun![/caption]
[caption id="attachment_362" align="alignnone" width="520"] Love capturing "the process" of Kristen. Atleast 6 people think we're funny on twitter!!![/caption]
[caption id="attachment_334" align="alignnone" width="2138"] Our favorite part of Rock Paper Scissors. The backdrop for all of our stores! We love Kristen's spin on Molly Jacques design![/caption]
We're so excited about how all of the Detroit branding turned out. From the "Let's Be Friends" wall to the "What's Up Detroit" signage, and down to our logo, we're so pumped at the amazing job that Kristen did! Check out more of her work here or follow her on instagram here .
Stop into Ann Arbor & Tecumseh to see Molly Jacques signage, Detroit to see Kristen's signage and stop into Ann Arbor, Detroit & Tecumseh to say hi & check out our fun holiday wares!