4th Annual Stars Hollow Saturday: A Letter from Lisa <3

Back in the Covid days, when life felt a little upside down, we created something special for all our favorite Gilmore fans—a way to celebrate Stars Hollow together.

These days, Gilmore events are everywhere (and we love that the fandom is thriving!)—but at Rock Paper Scissors, we’ve stayed true to what we set out to do from the very beginning. Our focus has always been on building a community for people who really love Gilmore Girls the way we do.

For us, it’s never been about hopping on a trend. It’s about creating moments that feel like Stars Hollow—cozy, quirky, heartfelt, and a little bit magical. And along the way, we’ve loved adding new partners like our besties at Gilmore to Say, Ferne, Literati, Pretzel Bell, Avalon, and Katherine’s Catering—all helping make the magic even bigger.

This year feels extra special. From the very first “la la la’s” 25 years ago to today, Gilmore Girls has been part of our lives—and celebrating its 25th anniversary with all of you makes Stars Hollow Saturday even more meaningful.

That’s why this year’s event is a true love letter to the show, to our community, and to everyone who’s been with us since that very first cup of “coffee, coffee, coffee.”

<3
Lisa